a fashion company that believes in inspiring women through edgy and sustainable fashion.

Project
A sample of projects done for Repertoire

Company
Repertoire, NZ

Repertoire is a New Zealand inspired, designed and made clothing company, with eight stores across the country. Their edgy yet elegant clothing focuses on inspiring and supporting women by giving them self confidence. Their company is also strongly rooted in ethical and sustainable beliefs. My work for Repertoire involves developing prints for garments, creating print media and developing online marketing collateral. My work focuses on developing pieces that speaks to their philosophy, fits with their visual identity and portrays them as a transparent, affordable luxury fashion company.

 

 

garment prints

These faces were designed for Repertoire’s ‘No Man’s Land’ collection.

This typographic print was designed for Repertoire’s ‘Higher Perspectives’ collection.

web marketing

 

 

garment print - ‘no man’s land’ collection

brief & background

I created an abstract face, and then prepare it for the screen-printers to print onto fabric for a variety of garments. The collection, ‘No Mans Land’ was created during a time where many sexual predators in the media were being outed and women were taking a stand. It was inspired by the powerful and brave women who have used their voices to spread a message of solidarity and truth, it speaks for women consciously standing together and owning the right to their body and lives. In terms of the garments themselves, they are completely anti-fit, women are wearing these pieces for themselves and not for men, they are stepping into ‘No Mans Land.’

“Being courageous and brave and finding our voices simply starts with each of us believing in ourselves and living our most confident lives.” - Lee, Repertoire’s Head Fashion Designer

strategy

With women’s freedom and courage at the forefront of this collection, I focused on creating a print that would portray freedom and movement, and be feminine yet strong.

process

The faces were created by using a continuous free hand drawing technique and then refining the design digitally. Once the design team was happy with the print, I prepared the files to be screen-printed.

 

Iterations of the piece sent to the design team to choose from.

 
 

Final design ready to be printed.

 
 

design solution & response

The final print successfully held the collection together. The continuous drawing style communicates the connection between women and how powerful these bonds are when women stand together and speak as a collective. The style also suggests freedom, movement as well as a careful balance between femininity and strength. The garments with the print on received really positive feedback on social media and in store, as well as being top sellers within the collection.

 
 

software used

  • Adobe Illustrator

 

 

garment print - ‘higher perspectives’ collection

 
 

brief & background

I was asked to create a typographic print using the word ‘perspectives’ that would be printed onto a bands of fabric as a feature on garments, as well as on a T-shirt. The collection it was going into, ‘Higher Perspectives’, was based around the idea of altering and questioning our perspectives. This thought process was translated onto the garments by deconstructing and rebuilding them in new ways, challenging how we view our clothing. As a whole it is a very modern and edgy collection with high energy.

 
 

strategy

To extend the thought process behind the garment design, I focused on distorting text to create an abstract and edgy print that extends the thinking behind the collection.

 
 

process

Rather than buying a distorted typeface, I worked with an existing typeface used often by the company so it would fit into their system. It also gave me more control over individual letterforms as I deconstructed and reconstructed them. Once the design team was happy with the print, I worked with the production team to get correct sizing for the prints. This took some careful consideration of seam and cutting allowance.

Final print for T-Shirt.

 
 

design solution & response

The final piece was a strong typographic print that portrayed the themes behind the ‘Higher Perspectives’ collection. By deconstructing the letterforms this idea of stepping back and re-examining our outlooks is suggested. It also created an abstract, modern look while still retaining a good level of legibility. The reflection of the word on some garments was a play on the word ‘perspectives’ itself. There was a very positive response to these pieces, with them all being popular sellers in-store and online.

 
 

software used

  • Adobe Illustrator

 

 

web marketing - website banners & emails

 
 

brief & background

I was tasked with developing emails and web banners for new collections. Each collection would have its own spin, so I needed to capture that unique essence while remaining consistent with the company’s visual system. Furthermore, when developing content for the web I had to take into account some of Repertoire’s clientele which were less comfortable using online platforms.

 
 

strategy

To maintain consistent with Repertoire’s visual identity systems I paid a lot of attention to using consistent typography, hierarchy and grid systems. With designing for some older users, the user journey and sizing became very important.

 
 

design solution

Each collection had their own angle and thus the design approach varies. For instance for the ‘French Dreaming’ collection used polaroids to display a sense of travel and adventure, whilst the ‘Attention Seeker’ collection used overlaying photography of plant life to create ideas around embracing new things and change.

 
 

software used

  • Adobe Photoshop

  • Adobe InDesign