https://www.edenkleiman.com/home-2 daily 1.0 2023-11-02 https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1543460618109-4T7ZV48NCQQSUCC81WXA/Typology_Eden_Kleiman.jpg work - typology view project https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/afd2cf6b-a165-4967-803f-81f759be5225/Updates.jpg work - repertoire view project https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1543523093532-YYATDFOKSGBSIID60LIR/Get_Lost_6.jpg work - get lost in the music view project https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1543529829810-IWWVDDZVEN2HFOLB4FZK/Splash_Smarter_3.jpg work - splash smarter view project https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1543991698261-GQVEE48FMHFMLZQV7HMN/Eden_mess+around3.jpg work - seein view project https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1545111121077-7221TOPYVCOKT45E8YN0/1Home.jpg work - music visualiser view project https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1556018540115-A5T2X46D1T458X0MT7RJ/Clarity%2B%25285%2Bof%2B12%2529.jpg work - clarity view project https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1572929451291-ULC9HDYW53X0Z4CXT1SK/Lost%2BLotus_2.jpg work - lost lotus view project https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1572924683145-AK4SIYHNMZ3VZ5J600V4/poster%2BimageGrey.jpg work - laid view project https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1574058403403-4NW4PIAMMAT5EEHJ7AMI/DSU_MAY19_JC17520.jpg work - designers speak (up) view project https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1574069288009-ZX7GG9UXHEZKALYMXCO4/BTL%25252Bgoodies%25252B3.jpg work - between the lines view project https://www.edenkleiman.com/about-3 daily 0.75 2024-06-20 https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1b7845f0-bcd8-4497-b419-6677dff27e13/Screen+Shot+2023-11-21+at+10.15.57+PM.png about https://www.edenkleiman.com/splash-smarter daily 0.75 2024-06-15 https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544416080420-DXXD3X7MG3ZG3PO29N3O/image-asset.jpeg Splash Smarter Annotated storyboard for first animation. Despite having a video dedicated to the overarching problem we focused on incorporating a lot of of optimism and humour to keep the viewer engaged. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544415841273-1M7CSSSXO0DSML0RB4TQ/water+ITERATIONS.jpg Splash Smarter - - An issue we ran into was that our current water illustration resembled pills. This prompted an exploration of how else we could use simple shapes to represent water, we settled on an abstraction of the water’s surface. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544415975651-7RNZ3QIEX4317IPD1MW4/image-asset.gif Splash Smarter Gif to accompany information about unwanted algae. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544414907699-DKPFIHZHXC9ZC2FXM361/000023+2.JPG Splash Smarter Summers spent by our lakes and rivers are a cherished part of Kiwi lifestyle. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544415933862-EYVOOBN2PQ2RHUO4TCY3/image-asset.gif Splash Smarter Gif to accompany information about composting yard waste. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544415403886-YUNR4UJP1DQMPOX6FYOX/Drawings.jpg Splash Smarter Early character concept sketches - we wanted to use simple line work to create a character with a friendly, humorous demeanour. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544408208964-O4S3PHJV8PLP1PHI9D2X/tirefloat_moving.gif Splash Smarter https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544413891170-FY0TQUDEMEZ35C2X9C7A/Splash_Smarter_2.jpg Splash Smarter https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544415334614-9DOCRZUN2H2ZVPU59C2Q/image-asset.jpeg Splash Smarter Early moodboard exploring our visual approach - we were particularly interested in the idea of abstracting water in a fun and dynamic way. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544415563153-2WZZDSP28HHTY75M0TG5/thumbnails_web+copy.jpg Splash Smarter Early wire framing of website concepts. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544415766192-BZM40LBPLV4DPYAA0X9G/image-asset.jpeg Splash Smarter Rough digital developments of wireframes. https://www.edenkleiman.com/about-3-1 daily 0.75 2018-12-10 https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544473536731-FYM37TPPZOYVBDV1YJW5/Headshot_Eden.jpg about 3 design that is meaningful, engaging and conscious. https://www.edenkleiman.com/repertoire daily 0.75 2024-01-31 https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/bd8ec75e-9722-44b0-96ea-fab5619ef9cf/baz1.jpg Repertoire https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/a43782c0-9ff1-4615-a29a-ec93c617d646/Updates3.jpg Repertoire This print was hand drawn under the brief of a ‘graffiti inspired’ look – it was a sell out garment. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/c34ae9a3-2eb6-482d-a23d-dc2f5dd7d856/Updates2.jpg Repertoire An abstract typographic print to fit alongside a dynamic and architectural collection. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/f6dd0af2-d452-44c6-bbe0-a822f9b891d4/Updates5.jpg Repertoire A graphic typographic print designed to be a ‘colour pop’ detail for a dress, t-shirt & tote bag. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/8eaf25d1-30d7-4226-aacc-2c89f2d9e221/Updates2.jpeg Repertoire - Make it stand out A hand-illustrated print designed as a statement screen-print. https://www.edenkleiman.com/get-lost-in-the-music daily 0.75 2018-12-16 https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1543995254981-208SM6388I1FF43CZ1E3/brainstorm.jpg Get Lost in the Music Collecting tangible and intangible ideas to work with. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1543539594531-4SKXELWVMPIIR6F7ARMZ/image-asset.jpeg Get Lost in the Music https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1543537416486-LFS5GVDXMMOQQM2TIKVS/Get_Lost_2.jpg Get Lost in the Music https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1543537222411-GK4HRQI9TUP5K466954E/context+poster.jpg Get Lost in the Music https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1543537656612-L46P4U3OG3L9ABD8GZI5/image-asset.jpeg Get Lost in the Music https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1543994941691-L74CL6D65TAZWLND7KQS/moodboards.jpg Get Lost in the Music An early moodboard of our desired aesthetic; we were especially interested in the use of a woodcut or screen printed style. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1543537508471-LBBXTWS2SDKJ99FOCYFA/image-asset.jpeg Get Lost in the Music https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1543526541567-CAXCMJ4SN2C80LH2KQNQ/Get_Lost_1.jpg Get Lost in the Music https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1543539455506-HP8WTOLO4QQT93DJJ5SD/Get_Lost_9.jpg Get Lost in the Music https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1543992317879-F1W93NYDKNRDH0WLPAJT/image-asset.jpeg Get Lost in the Music The Beatles performing in the Town Hall, 1964 https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1543995337594-K914O7TCGSYPB8HOCP43/image-asset.jpeg Get Lost in the Music Selected higher fidelity prototypes and iterations. The poster on the bottom right became the driving direction moving forward with the campaign. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1543994713763-VNI2RRMPX7O6ZLGLP8U4/Town+hall.jpg Get Lost in the Music Today the Hall still stands as a beautiful historic building. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1543997262802-H6U48J6O3MRHD6T3HXRE/thumbnails_web+copy.jpg Get Lost in the Music Exploration of illustrations. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1543539751124-CN7CABXKVIEQ0ZDYVZ6B/Get_Lost_8.jpg Get Lost in the Music https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1543994770276-LS828OA1XVMA2KN1PZKL/thumbnails_bandposters.jpg Get Lost in the Music We took a lot of inspiration from 60’s - 80’s vinyl art and band posters. We were especially drawn to the bright block colours, fun typography and energetic feel. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1543539413197-FWFQKW8201026Z9FPY5Q/_MG_2482.jpg Get Lost in the Music https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1543995297850-VUOTAAMWJEKU8JYKU4I2/image-asset.jpeg Get Lost in the Music Rapid ideation through quick thumbnailing. https://www.edenkleiman.com/typology-a-classification-of-typefaces daily 0.75 2018-12-16 https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544405123106-A2V4HJRBIM2DKQACTN0H/Typology_Eden_Kleiman8.jpg Typology: A Classification of Typefaces https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544405669531-5LB293TLQ1D008MAM98W/specs.jpg Typology: A Classification of Typefaces Final specification sheets showing the dominant type classification spread layout. These specifications were consistent across the entire piece. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544403016779-GJWDH8R0TO31J9MMSGG1/image-asset.jpeg Typology: A Classification of Typefaces https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544402814259-H3Z64Q62AUEMJORKTFB4/Typology_Eden_Kleiman.jpg Typology: A Classification of Typefaces https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544402924860-2JMLNYVDSXEQMMW1CJ7Z/Typology_Eden_Kleiman11.jpg Typology: A Classification of Typefaces https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544403298396-B040D5YI21OUNJQ1IZZS/_MG_2482.jpg Typology: A Classification of Typefaces https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544402859823-AEK3SX2P7USV9GS6BY32/Typology_Eden_Kleiman3.jpg Typology: A Classification of Typefaces https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544405187230-2G3JGOGPZ19HYI8S29GC/Typology_Eden_Kleiman12.jpg Typology: A Classification of Typefaces https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544405701206-Y5EMJE2KIZQ19JT4AHPU/specs2.jpg Typology: A Classification of Typefaces Final specification sheets showing the dominant type classification spread layout. These specifications were consistent across the entire piece. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544402311043-HURNFFMLHZ7Z0ULITMK5/Get_Lost_1.jpg Typology: A Classification of Typefaces https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544405579703-Y5FTR86Y0B05WTFCCC4X/typenotes.jpg Typology: A Classification of Typefaces Some early notes to help drive a certain design direction. The words that drove the final aesthetic originated from my interpretation of the subject matter: precise, methodical, influential, expressive and historical. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544403253841-MRBDBAR2HT1NT9YKR5FD/Get_Lost_9.jpg Typology: A Classification of Typefaces https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544406032920-VWSMFGG30FJS7CPWVLOX/Colours_typology.png Typology: A Classification of Typefaces Colour palette used throughout book, including images. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544407112727-DC7663MHH2SDZT776BQQ/Typology_Eden_Kleiman13.jpg Typology: A Classification of Typefaces By describing the type form with human characteristics, such as ‘pot belly’, allows its personality and expressiveness to shine. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544404814802-25ZMKAZ1OM0T06UCJGY3/Typology_Eden_Kleiman17.jpg Typology: A Classification of Typefaces https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544403175421-D824E1BEVR44TMDXN2MW/Get_Lost_8.jpg Typology: A Classification of Typefaces https://www.edenkleiman.com/about daily 0.75 2018-12-10 https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544472508072-YIR0CMX6OZ51N3XTSMJH/Headshot_Eden.jpg about 2 design that is meaningful, engaging and conscious. https://www.edenkleiman.com/contact daily 0.75 2018-12-10 https://www.edenkleiman.com/seein daily 0.75 2018-12-16 https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544932495678-HL3ZEWPV27SM17GBCMRI/Components.png seein Brainstorming components of the app to determine what features to have. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544931461912-2BEHS5K14697XTY92VVA/Pocess_User+Journey.jpg seein Paper prototype for the explore feature. With this prototype we asked the user to find someone that enjoys hiking and send them a message. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544928937582-XR0A7L4B2J6VDIESRJJN/_MG_2482.jpg seein https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544932443555-V3MURZSQNE612HYNAIHT/IMG_3631_%2BEDIT.jpg seein https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544932051973-TNXEV4JBQK136RZDWYRG/Screen+Shot+2018-12-15+at+7.47.01+pm.png seein Low fidelity screens showing how one would leave a review. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544929195704-7JC7FAYZDED8CFCSA9SY/Eden_mess+around3.jpg seein https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544928763720-4RFG74LBPV0NWOX6ODOM/2Account+Close+Up.jpg seein https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544928736513-ZAW53NY9749QD07UKA3M/1+Account+Set+Up.jpg seein https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544929710226-87D33GVXUZAXWD05TZBZ/image-asset.jpeg seein https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544929293800-RF2IWDU3BYYTY0WFEXGY/5+Meetups.jpg seein https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544929257374-CM6PJLNE1E53ME0N8VCV/IMG_3593.jpg seein https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544931506559-LE10RGH4B87V0FB9U11U/brainstorm.jpg seein Paper prototype being tested. The test involved one group member giving the user an objective, one member swapping the pieces in response to what the the user ‘clicked’ , and one member observing and recording how the user interacted with the design what parts were unclear. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544928893928-U2PLX7H9OTPGESCXT570/image-asset.jpeg seein https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544931656913-BJOOY463SRA1FKFCULCP/image-asset.jpeg seein Steps for how users will engage with Seein. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544931930056-4RWMZ7ATHLIA55VKSFNL/image-asset.png seein Low fidelity screens showing how one would interact with the explore feature. https://www.edenkleiman.com/switch-bar daily 0.75 2018-12-16 https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544400141787-WIQNDAA724EKR2KIKH7R/image-asset.jpeg Switch Early sketches of revised concept exploring how we could show contrasting moods such as ‘Energise’, ‘Indulge’ and ‘Recover’ as a set. We explored a lot of symbolism and iconography of the moods. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544398614034-4WPTXPEQURQ83VTHDVV3/Switch_6.jpg Switch https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544398059303-V24Y63N83ZHVEHENXTBO/Switch_4.jpg Switch https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544398091035-08HJFTZ5N2KGM1DAEV1H/Switch_3.jpg Switch https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544401114719-74IA7T96DV31GI0AEEUU/image-asset.png Switch https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544398624544-F6EGE67ZAUCBRW6J1C8D/Switch_7.jpg Switch https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544400511263-DTEQPA2XASEOXFO8YSWI/image-asset.png Switch Brand identity blueprint from dossier identifying how Switch will be positioned in the market and its overall brand essence. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544398653167-B7A0OTFIHVKLHA70L5G4/Switch_8.jpg Switch https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544400396630-GZO11X6GXPYCS2GO5QE0/Blueprints-03.png Switch Break down of target audience from dossier. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544399710189-GKRN0FQ1OC0CYKSFU05B/Sketches1.jpg Switch Early sketches of packaging concepts for this protein packed and energetic bar. We explored imagery such as abstracting sports fields, cavemen, and primal creatures. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544400646014-MEXDR00FQAFBNIOYI64U/image-asset.jpeg Switch To prototype our final bars we laser cut wood to create the ‘chocolate’. This allowed us to ensure the functionality of the packaging in its three-dimensional form. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544397799619-K5IXVWE7HVRMOH7SE1DE/Switch_2_test.jpg Switch https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544397976189-WDB4VZQLFV7JU2UPBA9P/Switch_2.jpg Switch https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544399563838-PDNSD5D0IXSUWABHL6LG/Macro_Trends.png Switch Macro trend research. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544399738100-Q5NDHCYFIBS1AKTFRLF4/Digital+developments+1.jpg Switch Low fidelity digital developments of the sketches. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544399472501-FDV06BTE157JODDPDJS1/perceptual-map_1.jpg Switch Perceptual map showing how New Zealand’s top chocolate bars are perceived by consumers relative to eachother. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1544401057963-G4IET9P40TIKM8B05BSL/P.O.S_Library.jpg Switch The Switch Booth set up in locations such as a marathon to push the ‘Energise’ flavour, or the cinemas for the ‘Indulge’ flavour. https://www.edenkleiman.com/music-visualiser daily 0.75 2018-12-18 https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1545112819999-116ELX6AH31RKGYGNEW0/image-asset.jpeg Music Visualiser https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1545112709840-F6NCIFLD71KOC2NAC7VB/_MG_2482.jpg Music Visualiser https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1545112734647-SYRUA01XVU9EL6OIW1AG/Get_Lost_8.jpg Music Visualiser https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1545112650653-6OAJXRJERV44RF3LJBYI/2SORT.jpg Music Visualiser https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1545112767499-8MRYLIX1MT46MLP2YAXD/6animate.jpg Music Visualiser https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1545111848517-ZR6JOZI2RMJL0YL7MJBD/1Home.jpg Music Visualiser https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1545112922115-8GNU8EQXJCXJOANTO3JZ/Code.gif Music Visualiser https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1545112672991-NF6380Z6DELRW35S4TPI/image-asset.jpeg Music Visualiser https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1545113220056-LGY7TKGL9N8LV57E2EN3/Town%2Bhall.jpg Music Visualiser Credit to zenojevski, flickr https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1545113852688-P65DYXIJSEP90UWQXTPE/Working.jpg Music Visualiser Digital concepts for design direction. https://www.edenkleiman.com/clarity-1 daily 0.75 2019-04-24 https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1556019033505-H70OHS23FMW6JR6YLIRT/Clarity+%288+of+12%29.jpg Clarity https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1556021231986-Y8DGEWLBE3BTF7ZTDTIY/img_8943.jpg Clarity Evolution of prototypes from the original packaging to our redesigned final. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1556020456452-SHCK7XSYN27AZF8IJSKE/img_6704.jpg Clarity This was all of the information gathered from the original packaging organised into categories. We found there was a large amount of repetition and contradiction. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1556020614319-GRQI9FG9DM9EH91488OT/img_6724.jpg Clarity This was the information after removing repetitious and unnecessary information. It was also organised into a hierarchy of information we reasoned most critical for the user to know to least critical. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1556018871513-CEBKBR52JUOFCJTVR4ZG/Clarity+%284+of+12%29.jpg Clarity https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1556022977012-YJFWM52E5C0YBJH4CEJE/Clarity%2B%25286%2Bof%2B12%2529.jpg Clarity https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1556021181011-ZVY8YDS5DUN236KHIA4F/specs2.jpg Clarity Evolution of prototypes from the original packaging to our redesigned final. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1556019185674-IQYQNVLSFPK14FGOWH89/Clarity+%2811+of+12%29.jpg Clarity https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1556019123304-APBZO14Q0SJ98TY6DMHJ/Clarity+%2810+of+12%29.jpg Clarity https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1556019146418-0GU9OTX2D0X3AY5WTHEM/Typology_Eden_Kleiman3.jpg Clarity https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1556019263787-0A9YSI3IYNXANCHC4HV0/Get_Lost_8.jpg Clarity https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1556019293321-G4KDD9WD506CKKYT7SAI/Typology_Eden_Kleiman8.jpg Clarity https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1556019225680-WFIKLIL448O4T7DK2W9T/_MG_2482.jpg Clarity https://www.edenkleiman.com/lost-lotus-1 daily 0.75 2021-03-31 https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1574204281215-U0JKQBYXG1MT9R9HLRGA/Lost%2BLotus_15.jpg Lost Lotus https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1568028067104-PYD0C5XJBEQ5DFCUPZAU/Lost+Lotus_1.jpg Lost Lotus https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1574204747194-9VGPPPHDTGPDYIZBK154/Lost%2BLotus_25.jpg Lost Lotus https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1574204527617-QHLFYMI9GKLQF2889EI9/Lost%2BLotus_Mash2.jpg Lost Lotus https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1574204589336-JP0UA7JZ1932FPKSDML5/Lost%2BLotus_16.jpg Lost Lotus https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1574204148844-7G1GTN6MEAC6GA92W3HZ/Lost%252BLotus_8.jpg Lost Lotus https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1574203932123-YGGA0W40AZ18EH2KEZWS/Lost%252BLotus_5.jpg Lost Lotus https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1574204902821-GIVANR0DW2GNYF42RES7/Lost%2BLotus_26.jpg Lost Lotus https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1574204227388-ZI5T6K5UY84C31IPA8UT/Lost%2BLotus_Mash.jpg Lost Lotus https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1574204015989-3YZ2THT5REJ6RYFPT868/Lost%2BLotus_7.jpg Lost Lotus https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1574204416947-YMHNU00FWFW32DK2YCA4/Lost%2BLotus_21.jpg Lost Lotus https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1574204459274-I9BD06MOH54W8XYMP8T3/Lost%25252BLotus_19.jpg Lost Lotus https://www.edenkleiman.com/laid-1 daily 0.75 2021-03-31 https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1572513385364-9NVPD5KPL0AF7LV0VNUA/Takata%25CC%2584pui%2Bstory%2Bbigsmall.jpg Laid https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1572911016618-UAGTXRGJCFANK2THHMWA/journey+journey-01.png Laid The final user journey map showing how Laid would fit into a student’s life. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1572515335752-EYGEZYJBCUPIR9UU30C4/journey%2Bjourney-03.jpg Laid Jason O’Hara’s ‘human-centric persuasive framework’ was instrumental in visualising the overall context and developing a considered communication strategy in response. It highlighted the importance of the right tone of voice. I wanted to adopt the tone of an older sibling or friend, someone whose been there before and understands. I also considered things like expansive language, using phrases like “your partner” or “your relationship” to be more inclusive. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1572920707807-3A0OK52NRQY6Z1OKCBOB/contribute.jpg Laid https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1572512145195-20GIXHJLRX2IBC1HOPOQ/HOMEGIF.gif Laid https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1572512904825-D3Z05H8LR5ULKS6D6R0P/Sex+talk.jpg Laid https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1572513576230-82ZZYI5URJ4KASTGS3S0/phone%2Bchat.jpg Laid https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1572910646076-E5784Q03LSGBO5BG974C/DSC_1407.jpg Laid User testing both paper and responsive prototypes was critical in refining the tone, ensuring the content was relevant and engaging, and improving the interface’s usability. These tests were conducted with high schoolers, high school staff and peers. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1572512792874-EZXXHO4L7IN1CDRPTKNW/Picked%2Bfor%2Byou.jpg Laid https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1572516167780-ATAMIHC1ZSH8S8LKEB2N/Screen+Shot+2019-10-31+at+11.01.27+PM.png Laid Visual exploration trying to refine the tone of voice. https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1572920505450-ZSG3BFT4N38Q2LWLE8Q6/Social_faq.gif Laid https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1572512347746-1H1SQJET35JAFYKNNX6Y/Home+expanded.jpg Laid https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1572920616042-JKDDP8X2KCX78PRT0CCY/Insta%2Bfeed.jpg Laid https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1572512632006-V7JEKKRW5OO35GDXX4M9/quizphone.jpg Laid https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1572515614289-RYV7XUXT6M25N3I1OKTV/Screen+Shot+2019-10-31+at+10.51.37+PM.png Laid Mapping out the user journey of Laid’s system https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1572513222849-FWQ6RWQPES0ZE7U6OPAO/consent%2B4%2B.jpg Laid https://www.edenkleiman.com/balls-in-his-court daily 0.75 2019-11-18 https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1572926458270-76080GMXULDJ2XUHEUKE/Poster+in+brito.jpg Ball's in his court https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1572926421009-GHNUB8NNSSLVRY4R878F/61340012_366242510536169_1047394595635279686_n.jpg Ball's in his court https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1574058627371-0MDG49SY6WSU19CPKUE7/DSU_MAY19_JC10719.jpg Ball's in his court Image by Jinki Cambronero. https://www.edenkleiman.com/between-the-lines daily 0.75 2019-11-18 https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1574064360594-28RIOT1YZ1F24OR6LRTY/BTL%252B3.jpg Between the Lines https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1574064792283-LSUXUKNH46223TMMQ12W/BTL+6+%281%29.jpg Between the Lines https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1574065106029-FYBF1M0MS27YYVSBSUUQ/BTL+goodies+3.jpg Between the Lines https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1574066656735-JTKJU8MLZO5BERTHTZBW/IMG_1008.jpg Between the Lines https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1574063858013-UMR19V3JDRWP04URZCFK/71652881_546343176171507_3706228580817043456_n.jpg Between the Lines https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1574064541888-VJXKN16JKJ0F5OUHXCOQ/BTL+1+%281%29.jpg Between the Lines https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1574069759488-KEKO5TTTYDCH39295UNM/BTL+goodies+yup.jpg Between the Lines https://images.squarespace-cdn.com/content/v1/59f92927dc2b4a6462b42b01/1574067328013-FODYJ6RQBOYWGQC47QC3/IMG_7281.jpg Between the Lines https://www.edenkleiman.com/instagram-feed daily 0.75 2025-04-23 https://images.squarespace-cdn.com/content/v1/5601b8c6e4b0303a7f60c55e/1444834054765-5AZXOJ373RPVGBTSHR19/thumbnail-classic-3x2.jpg Instagram feed https://images.squarespace-cdn.com/content/v1/5601b8c6e4b0303a7f60c55e/1444834054475-BFU4934DOJR9D5SYECT4/thumbnail-country-feast-3x2.jpg Instagram feed https://images.squarespace-cdn.com/content/v1/5601b8c6e4b0303a7f60c55e/1444834055294-QFAYM68F602X94GZ7P2V/thumbnail-earth-and-sky-3x2.jpg Instagram feed https://images.squarespace-cdn.com/content/v1/5601b8c6e4b0303a7f60c55e/1444834225659-AZWZD9QTIE1WVXWKCCUK/blog-harvest-01-5x3.jpg Instagram feed https://www.edenkleiman.com/shipping-returns-clay daily 0.75 2025-04-23 https://www.edenkleiman.com/stockists-clay daily 0.75 2025-04-23 https://www.edenkleiman.com/privacy-policy-clay daily 0.75 2025-04-23 https://www.edenkleiman.com/newsletter-signup-clay-1 daily 0.75 2025-04-23